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Meat provenance is a concept which is encroaching on more and more peoples' radars. Too often overlooked in the past, an increasing number of consumers are growing to appreciate the benefits of knowing exactly what type of meat they are eating and where it came from. Once you consider meat provenance, it is easy to become fascinated by all the information it's possible to acquire. In this quick guide, Farmison & Co will discuss what we mean by meat provenance, why it is important and why you should care about it. Read on to discover more about the journey meat takes from the farm to your dinner table.
Table of Contents:
Provenance refers to the origin of something. The word 'provenance' is derived from the French word provenir, which means 'to come from'. This in itself is an example of provenance as we are tracing where the word originated from to reach its current form. In meat production, provenance means knowing exactly where the food on your plate comes from and the journey it took to get there. True meat provenance means:
At Farmison, we know that meat provenance is crucial. Armed with the knowledge which meat provenance supplies, we are in a better position to make good decisions about the meat we eat. Here are some of the reasons why you should care too:
For us provenance is an important part of our commitment to principles over profit. By working to have a richer knowledge of our meat's journey from farm to fork, we prioritise flavour and British farming above turnover.
Provenance and traceability are often used interchangeably. This is because they have a few similarities. For example:
However, for us, provenance and traceability are not the same thing.
These aspects of provenance affect the final flavour of a cut of meat.
Farmison & Co are proud to be industry leaders in meat provenance. We work with local farms and know our farmers individually. This means we can guarantee every lamb chop or chicken breast that ends up on your plate can be traced back to the grass-fed lamb or free range chicken which it came from. Our master butchers can tell the difference. You can taste it.
Farmison & Co are a rare breed in our industry. When it comes to meat, we know that provenance is everything. Unfortunately, not everyone shares our passion for meat provenance. Eat better meat with Farmison & Co today and enjoy flavoursome food with proper provenance delivered direct to your door.