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Farmison & Co Limited (Company number 14815481) ("Farmison",
"F&Co" "we" or "us") is committed to protecting and respecting
your privacy. This policy explains how we use any personal
information that you provide to us through our website, app or
call-centres. Please read it carefully. We may change this policy.
We will post any changes on this page, so please check back
frequently. For the purposes of data protection law, the controller
is Farmison & Co, Bondgate Green, Ripon, North Yorkshire, HG4
1QW.
Information we may collect from you.
We may collect and process the following information about
you:
Information you provide to us.
You may provide us with information in several ways, including by
filling in forms on our websites or on our apps or by corresponding
with us by phone, email and live chat. This includes information
you provide when you register for an account, purchase items from
us, enter into a contract for the supply of services, enter a
competition, promotion or survey or report problems with our
services.
The personal information that you provide may include your name,
address, email address, phone number, and other information about
you to enable us to provide you with our services.
Information we collect about you
When you use our websites or apps, we automatically collect
information about your device, including your IP address,
information about your visit (including how you got to our
websites) and how you use our services. We will also collect email
preference data when you update your preferences. We may combine
this information with other information you have provided to us or
which we have received from other sources.
Information we receive from other sources
We work closely with third parties (for example, business partners,
advertising networks, analytics providers and search information
providers) and may receive information about you from them. This
could include socio-demographic information and information about
your likely interests based on your previous web browsing and
purchases. We may combine this information with other information
you have provided to us or which we collected about you.
How we use your personal information
We use personal information about you in connection with the
following purposes:
Providing our services to you and fulfilling your requests.
Providing you with the information, products and services you request from us.
Completing any transaction that you do with us.
Administering promotions or competitions that you enter with us.
Allowing you to participate in our interactive features when you choose to do so.
Marketing and advertising.
Providing you with information about goods and services that we think may interest you, which may be based on inferences about your likely interests based on your activity on our website or third party websites.
Customising or enhancing your experience of our services, which may use inferences about your likely interests based on your activity on our website.
Measuring and understanding the effectiveness of advertising we
serve to you and others.
Service improvement and account management.
Ensuring that our content is presented in the most effective manner for you and your device.
Administering our websites and apps and for internal business administration (for example, troubleshooting, data analysis, testing, research, statistical and survey purposes).
Protecting our interests and those of third parties and as part of our efforts to keep our services safe and secure.
Managing and operating your account with us.
Legal basis for processing
Our legal basis for processing your personal information for the
purposes described above will typically be one of the
following:
Contract
It is necessary for us to process your personal information to
perform a contract to which you are a party, or to take steps at
your request prior to you entering into a contract.
Consent
You have consented to us using your personal information for this
purpose (for example, when you create an account with us, agree to
receive marketing emails from us or create an alert). You can
withdraw your consent at any time by deleting the information from
your account or updating your marketing preferences.
Legitimate interests
It is in our legitimate interests to use your personal information
to operate, improve and promote our services (for example, when we
customise your experience of our services or use your information
for analytics purposes) and to protect our business.
Sharing your personal information
We will never sell your personal information.
We may however share your personal information with third parties
in the following circumstances:
Our service providers: to help us run our business and perform
services you request
We may provide your personal information to our business partners,
suppliers and subcontractors who provide services to us or where
necessary to perform a service that you have requested. This
includes providing address and contact details to our delivery
partners.
Advertisers and advertising networks: to serve relevant adverts and
marketing to you and others
We may provide your personal information to our partner advertisers
and advertising networks that require that information to select
and serve relevant adverts to you and others.
Analytics and search engine providers: to help us improve
our services
We may provide information about your visit to analytics and search
engine providers to help us improve and optimise our services. We
generally only share this information in a form that does not
directly identify you. We may also share your personal information
with third parties for the following reasons:
If we sell or buy any business or assets
If we sell or buy any business or assets, we may disclose your
personal information to the prospective seller or buyer of that
business or those assets, along with its professional advisers. If
Farmison (or substantially all of its assets) is acquired, personal
information held by it about its users will be one of the
transferred assets.
To obtain professional advice
We may disclose your personal information to obtain professional
advice (for example, from lawyers or financial advisors).
To comply with a legal obligation
We may disclose your personal information if required to do so by
law or in response to a request from law enforcement or another
regulatory authority. We may disclose your personal information to
enforce our agreements with you or to protect the rights, property
or safety of Farmison, its users or others. This includes sharing
personal information with other organisations for fraud prevention
purposes.
Storing your personal information
We may transfer, store or process your personal information outside
of the European Economic Area ("EEA"). The laws in some countries
may not provide as much legal protection for your personal
information as in the EEA. By submitting your personal information,
you agree to this transfer, storing or processing. Where we use
service providers outside the EEA, we rely on approved data
transfer mechanisms (for example, the EU Standard Contractual
Clauses and the EU-US Privacy Shield) to ensure that your personal
information is adequately safeguarded in the recipient
country.
Unfortunately, transmission of information over the internet is not
completely secure. We will do our best to protect your personal
information, but we cannot guarantee its security and any
transmission is at your own risk. Once we have received your
personal information, we will use strict procedures and security
features to try to prevent unauthorised access.
We keep your personal information for as long as is necessary for
the purposes for which it is processed. These periods vary
depending on the nature of the information and your interactions
with us. You can delete your Farmison account at any time using the
account settings page or by contacting us.
Cookies
We use cookies and other similar technologies to distinguish you
from other users of our websites and apps (including when you
browse third party websites). This helps us to provide you with a
good experience when you use our services (for example, to remember
your login details and improve our services). We also use cookies
and similar technologies to show you more personalised advertising,
including Farmison ads on other websites. You may adjust the
settings on your browser to refuse cookies but some of our services
may not work if you do so. For detailed information on the cookies
we use and why we use them, please read our cookie policy by
clicking here.
Opting out of collection of information by third party
advertisers
Our third party advertisers and advertising network providers ("Ad
Providers") may provide you with marketing adverts on other
websites. To make those ads more relevant and help measure their
effectiveness, the Ad Providers may use cookies and similar
technologies. They record your activity (including pages visited)
and estimate what information interests you most. They use this
information in accordance with their own privacy policies. For a
link to each of those policies and for information about how to opt
out, please read our cookie policy by clicking here.
Third party data cooperatives
In accordance with legitimate interest (where you have not opted-out), we may share your name and address (but never your email address or phone number) with other companies whose products or services may interest you. We do this by working with the following data providers or "co-operatives" who also help us to find new customers for our business:
These cooperatives manage their own group of UK retail brands. If you've not opted out, we share details about your transactions (e.g. how much you've spent and when) and your name and address. They pool this information from all the retail brand members together so that they can highlight spending patterns and analyse what sort of products might interest you and pass your name and address to their retail brand members whose products are likely to appeal to you. We are unable to give you an exact list of those retail brands as they change all the time, but they are all active in the following product categories: clothing, home and garden, collectables, food and wine, gadgets and gifts, entertainment, health and beauty, travel and leisure. Under applicable data protection laws, this might qualify as profiling. If you do not wish us to use your data for this purpose, please contact us or head to your account to manage your preferences. You can also access a link here to opt of this.
Please note that these cooperatives may transfer data outside
the European Economic Area (including the UK). The transfer will
take place in the presence of appropriate safeguards, including
standard data protection clauses adopted by the EU Commission. If
you would like more information, please contact us (see the below
contact section).
Your rights
You have the right to ask us not to process your personal
information for marketing purposes. You can do this at any time by
updating your email preferences via the link in any marketing email
we send you. You can also opt out of marketing, by emailing
[email protected].
Data protection law gives you the right to access your personal
information, to object to the use of your personal information for
certain purposes, and the right to erase, restrict or receive a
machine-readable copy of your personal information. You can access,
update and delete your Farmison account information by logging into
your Farmison account. If you cannot fulfil your request using
these tools, please email [email protected] or contact us using
the address below.
We will handle your request in accordance with the law. This
means there may be legal reasons why we cannot fulfil all
requests.
Links to third party websites
Our websites and apps may contain links to other websites. This
privacy policy does not apply to those other websites and we do not
accept liability for the content of any other website. Please check
the privacy policy of any other website before submitting any
personal information to it.
Contact us
If you have questions about this privacy policy or the way in which
Farmison processes your personal information, you can contact us
using the details below:
Post: Data Protection Officer, Farmison & Co, Bondgate Green,
Ripon, North Yorkshire, HG4 1QW Email: [email protected]
We hope that we will be able to resolve any questions or concerns
you have. However, you may at any time raise your concern with the
UK Information Commissioner at:
Post: Information Commissioner's Office, Wycliffe House, Water
Lane, Wilmslow, Cheshire, SK9 5AF Updated: 18 May 2018