The Holy Cow has been made in celebration of British Farming.
It's a window into our world as a food producer, and the world of
our farmers, and it's an exposition of how we should approach food.
It shows the care and effort of our farmers that goes into making
better meat, and the majesty and beauty of the animals that have
grazed these Dales for time immemorial.
We want to show the world how great British farming is, and just
how much better meat can be. Here in Ripon, North Yorkshire, we
have world class, better meat on our doorsteps.
We have never shied away from what it takes to produce better
meat. The film reflects this. We don't hide behind marketing here -
we know our suppliers, and we've always fostered a spirit of
In these days of mass supply chains, the soul of food and
farming is at stake. We believe they made British food culture
poorer in the twentieth century. The pandemic has sped up what was
already underway; an appreciation of just how good British produce
This film is dedicated to the farmers of these Isles.
it's not the cow, it's the how
The meat industry is often marred by the damage caused by
imported and intensively farmed food. The Holy Cow challenges the
perception of what an environmentally conscious diet looks like.
Red meat is a rich source of essential nutrients such as iron,
zinc, B vitamins and protein and an important part of people's
back British farming
Want to get involved and spread the message? We have a bank of
social media ready assets for you to share far and wide!