The Holy Cow has been made in celebration of British Farming.
It's a window into our world as a food producer, and the world of
our farmers, and it's an exposition of how we should approach food.
It shows the care and effort of our farmers that goes into making
better meat, and the majesty and beauty of the animals that have
grazed these Dales for time immemorial.
We want to show the world how great British farming is, and just
how much better meat can be. Here in Ripon, North Yorkshire, we
have world class, better meat on our doorsteps.