Rare Breed

Rare Breed - Hereford

We are super-keen on rare breeds. We look on them as crown jewels in our food heritage and believe that their meat has better eating qualities than meat from the handful of modern breeds that have come to dominate farming.

Many of our traditional breeds have come close to extinction because they don't take kindly to factory farming. (Who can blame them?) Farmers got the message that these traditional breeds had no commercial future. Happily, more people now reject factory farming and appreciate that we need to safeguard the natural biodiversity of our farm animals. The more we eat meat from these valuable historic rare breeds, the more we encourage farmers to keep on rearing them.